In the medical industry, innovation is key to meeting patient needs and improving health outcomes. As such, medical device manufacturers are constantly faced with the question of whether to develop a new medical product or update an existing medical device. While both options have their benefits, there are important factors that you need to consider before making a final decision.
Developing a new medical device
Developing a new medical product is an extensive process that involves significant investments of time and resources. However, it can also bring significant rewards, including improved patient outcomes, increased revenue and a competitive advantage in the market. Here are some key questions to consider when deciding whether to develop a new medical product:
- Is there an unmet need in the market?
One of the primary reasons to develop a new medical product is to address an unmet need in the market. This could be a condition or disease that is not currently addressed by existing products, or a medical device that can improve patient outcomes or quality of life. By developing a new medical product, you could tap into a new market, differentiate your company from competitors and potentially gain a competitive advantage.
- Could it provide patent protection?
Developing a new medical product could also provide you with patent protection, which can prevent your competitors from copying your technology or product. This can help you to maintain market share and profitability for a longer period of time.
- Does it offer opportunities for better branding and marketing?
Developing a new medical product provides an opportunity for companies to create a new brand and marketing strategy. Again, this can help to differentiate the product from competitors and create a unique value proposition for the product.
Updating an existing medical device
Updating an existing medical device can be cost-effective and address changing market needs. Here are some of the key questions to consider when deciding whether to update an existing medical device:
- Have there been changes to regulatory requirements
Updating an existing medical device requires compliance with regulatory requirements, which can be a lengthy and costly process. However, by updating an existing medical device, you can avoid the time and resources required to develop a new product from scratch.
- Would it be the most cost-effective solution?
Updating an existing medical device can be a cost-effective way to improve a medical device and extend its lifecycle. This can be especially important if the product is still in high demand or if there is still significant revenue potential.
- Would it keep customers loyal to you?
Updating an existing medical device can help you to maintain customer loyalty and keep up with changing market needs. By improving the product and adding new features, you can keep your customers satisfied and prevent them from switching to a competitor.
As you can see, when it comes to deciding whether to develop a new medical product or update an existing medical device, there are several factors to consider, including the unmet need in the market, patent protection, branding and marketing, regulatory requirements, cost-effectiveness, and customer loyalty. Ultimately, the decision will depend on your specific circumstances and goals. It’s important to carefully weigh the pros and cons of each option and consider the long-term impact on your business before making a decision. If you work with a contract medical device manufacturer, speak to them about your options, as they will be able to provide valuable insight and advice on all aspects of developing and manufacturing a new device or upgrading an existing product.
Meridian Medical is an established and experienced contract medical device manufacturer specialising in a wide range of medical devices. We offer design, regulatory assistance, cleanroom injection moulding, cleanroom assembly, contact packaging and sterilisation Management. We have over 30 years’ experience supplying UK and European companies.
To find out more about how Meridian Medical can help you with your medical device manufacture, get in touch today by filling out our online form or contacting us on 01903 732344 or info@meridian-medical.com.